5 Takeaways That I Learned About Marketing
Oral health is critical to general health, but there’s no denying that many people are afraid of dental appointments. As a dentist, are you supposed to just accept that? Of course not!
Here are tips to help you promote your dental practice:
Know your customer profile.
Before you start your dental marketing campaign, first define which types of patients you accept. You can’t mislead patients. People should be clear about whether you are the right fit for them, thus saving time for both sides.
Send appointment reminders.
A caring gesture is often appreciated, especially if it is extended by a health care provider. Whether through a phone call, a text message or any other handy means, send reminders before appointments and thank-yous after. Online, you will actually find services that do this for free.
Be active in your community.
There are many ways to make your presence felt in your community, such as sponsoring a local sports team or running a fundraiser for a local cause. When you show that you care for the community, it makes a positive impact on your reputation as a practice.
Find other businesses to partner with.
Tie-ups with related businesses (for example, if you offer cosmetic dentistry, you can consider partnering with dermatology clinics) open new avenues where new customers can come in. But it’s crucial to know the history of any business you choose to associate with. Note that their reputation can affect yours, so make sure it’s a good one.
Establish a strong online presence.
Create a prominent web market presence – this is the best thing you can do if you want to promote your dental practice in this day and age. Even a simple website is enough. You just have to put your vital information such as your address, contact numbers, list of services and the rest. Also use social media not only to promote your practice but also to interact with your patients and potential patients. Find an effective email marketing strategy and let it work for you. The Internet is the best place to anchor your marketing efforts these days. If you love writing or can afford to hire a writer, begin a blog. Or make it a vlog better yet. This is the trend nowadays when it comes to marketing. Besides, who isn’t online? If your practice can’t be there, you’re missing a big deal.
Be on the directory listing.
Finally, make sure your practice is ranked in the offline directory and other options such as Yellow Pages. As long as your online presence is strong, these directories will be of greater help in terms of attracting patients than traditional marketing strategies.
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